with Campbell's
Chilly weather is the perfect time for soup, but how can you make it more enticing on your menu? Try thinking outside of the box (or soup can) as a way to deliver the unexpected and drive incremental sales.
Consider pairing soup with artisan bread to dunk (check out our picks under “Perfect Pairings”). Or pair soups with craft beer samplers to attract adventurous diners.
45% of consumers say they would order soup with a sandwich or wrap. 35% are likely to order it with a salad. And a powerful 40% want to be able to use it as a substitute for other sides.
Technomic Soup & Salad Consumer Trend Report, 2018
Beyond pairing soup, consider snack-sized appetizers as well, like shrimp and soup shooters. You can also offer soup flights to give your guests a chance to expand their tastes.
Source: Campbell’s Foodservice, Soup Sampling and Pairing Ideas
Make it easy for your servers to upsell soup to every table by marketing your soup offerings on social media, table tents, and through email blasts. Use enticing descriptions and creative sandwich/soup pairings to capture diner’s interest.
Did you know ULF can help you create table tents? Ask your sales rep how we can assist.
Boston Clam Chowder Soup 776262 - 3/4 lb. tub
Golden Broccoli Cheese Soup GF 776222 - 3/4 lb. tub
RTU Chicken White & Wild Rice Soup 776272 - 4/4 lb. pouch
Campbell’s RTU Loaded Baked Potato Soup 776260 - 4/4 lb. pouch
Top with cheddar, sour cream, bacon, green onions, or waffle fries for a memorable meal!
RTU Roasted Red Pepper Gouda Tomato Soup 776068 - 4/4 lb. pouch
Half Sheet Focaccia Basil Bread 717890 - 5/44 oz.
Par Baked French Baguette Bread 716536 - 15/11.5 oz.
Sliced Multigrain Bread 719213 - 4/28 oz. 5/8”
Sliced Sourdough Bread 719211 - 4/28 oz. 3/4”
Shop on MegaBite
